Business Development Manager - Brand

The Sofidel Group  

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 2,173 million Euros (2020) and a production capacity of over one million tonnes per year (1,428,000 tonnes in 2020). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To guarantee that quantity, quality and economic objectives are achieved and to ensure customer development.


  • Participates to the formulation of sales objectives proposals in terms of volume, turnover and distribution, liaising with the Field Sales Manager
  • Implements sales strategy
  • Systematically verifies sales progress and proposes the most appropriate corrective measures
  • Guarantees customer development applying sales agreements
  • Transfers market information (regarding competitors' behaviours, prices, new products, clients' reliability, etc.) to the Field Sales Manager
  • Constantly manages customer relationship, acting directly with the objective of solving any issues that may arise
  •  Collaborates in managing quarterly sales forecast
  • Promotes Company Principles and Values



3/4 years’ experience of dealing with Wholesale/Cash Carry,  Multiple retailers, Discounters and Convenience channels.


Develop and execute brand strategies within the existing account portfolio in line with company objectives

Increase distribution and visibility within accounts.

Develop new business.

Responsible for the delivery of internal targets, forecasting, promo plans, growth.

Understand Pricing, promotions, and Investment etc.

Negotiate trading terms, pricing, JBP’s and cost increases where relevant

Develop customer presentations with Power point, and have a good understanding of Excel etc

Need to be able to communicate and negotiate with Buyers and senior people within a range of accounts

Live ideally anywhere North Midlands up to the m62 corridor.