Category Manager - Brand
Sofidel Benelux is onderdeel van de Italiaanse groep Sofidel, de tweede grootste producent van hygiënisch papier in Europa. De Belgische productieplant bevindt zich in Duffel. Hier staan 150 medewerkers in voor de productie van toiletpapier en keukenrol. Onze producten zijn zowel voor de Belgische markt als voor de export bestemd. Onze marketing & Sales afdeling voor onze eigen merken is operationeel vanuit Braine L'Alleud.
Om verder te kunnen groeien, zijn we op zoek naar (m/v):
PURPOSE
To propose and implement collaborative plans, in order to develop the performance of Group’s brands on the market aiming the optimization of the Category KPI’s for both Sofidel and key customers.
MAIN RESPONSIBILITIES
- Cures the local NPD process with the support of the Central Product Manager
- Supports the Central Marketing departments giving local insight for all texts for social post, packaging, authorized communication and guaranteeing the translation into local language
- Shares market information (market & channel trends, competitors’ products, customers, consumers, shoppers…) to facilitate decision making process
- Collaborates with the Line Manager and Central Marketing to define and update marketing plan & business priorities
- Monitors periodically the Below The Line budget, guaranteeing that orders and invoices match
- Supports the Key Account Manager to elaborate the customer plans & the Joint Business Plans and studies and executes analysis for Shopper insights & Category development, for continuous improvement
- Drives the partnership programs with Key Customers on Category Management projects in collaboration with the Key Account Manager
- Examines the Retail Measurement Services (RMS), Consumer Panel Service (CPS) and client data and provides recommendations about promotional strategies, assortment and shelf share enlargement for every key client.
- Sets up tailormade on & off-line consumer promotions agreed with any client within the category plan and the Joint Business Plan
- Drafts Trade Stories for Key Account Manager’s to facilitate the listing of new products
- Drives “go2market” programs by banner for every new product (leaflets, trial promotions, POS support, merchandising…)
- Develops in-store & on-line material to improve the product visibility
- Supports Field Sales Manager and Key Account Manager defining any specific action from Perfect Store KPI’s
- Promotes a safety-bound corporate culture
- Applies the Corporate Principles and Values
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- Minimum 3 ans d’expérience dans un rôle similaire
- FMCG
- Etudes supérieures de type universitaire (Master)
