Head of Category Management Brand

The Sofidel Group 
The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, Ireland, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 2,095 million Euros (2021) and a production capacity of over one million tonnes per year (1,440,000 tonnes in 2021). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To propose and implement the Category strategies according to the business priorities, the Marketing Plan, and the various Customer Action Plan, cooperating with the Line Manager and the Brand Central Marketing Dept.


  • Supports the Line Manager in the definition of business priorities 
  • Drafts the annual Marketing Plan according to the business priorities and the Central Marketing targets
  • Liaises with the Central Marketing for implementing the right strategies in order to achieve the targets 
  • Shares market information (market & channel trends, competitors, customers, consumers, shoppers…) to facilitate  decision making process
  • Provides the Central Marketing with recommendations about product & innovation map
  • Together with the Line Manager defines the partnership programs according to the agreed Joint Business Plan’s and in line with the Marketing and Customer plans
  • Defines the overall promotional strategies, assortment and shelf share enlargement strategies & priorities
  • Drives state-of-the-art Trade Stories contents to allow Salespeople,  achieving the targets in terms of WD, to share Group’s strategies and to help building further partnerships
  • Drives “go2market” strategies on leaflets, trial promotions, Point Of Sales support 
  • Approves the various tailormade consumer promotions, ensuring they match with the business priorities and the customer’s expectations
  • Defines the in-store & on-line material strategies to improve the products visibility 
  • Provides support to  Field Sales Manager and Country Sales Manager, building the priorities from Perfect Store KPI’s
  • Is responsible for his/her staff recruitment, professional growth, motivation and empowerment
  • Promotes a safety-bound corporate culture
  • Promotes the Corporate Principles and Values


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