Central Marketing Manager - Brand

The Sofidel Group 
The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, Ireland, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 2,095 million Euros (2021) and a production capacity of over one million tonnes per year (1,440,000 tonnes in 2021). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To manage the product specifications and packaging in line with the agreed product strategies and priorities, cooperating with the local countries of the assigned  geographical area.


  • Proposes any product launch and line extension in the assigned countries, taking in consideration the Power Brands and Strategic Cells reports
  • Guarantees the approved Unique Selling Propositions and the Business Value Proposition of the assigned products are correctly deployed in every communication stream (Digital, packaging, local material…)
  • Analyses the consumer and retail trends received from the local Category Management Dept. (market trends, competitors, consumers…) to feed the product innovation plans.
  • Supports the local Category Managers of the assigned countries about category insights in order to draft Trade Stories for clients.
  • Analyses the consumer complaints reports and liaises  with local Category Management Dept  & local Product Office Dept  in order to monitor the corrective actions aimed at matching the quality standards
  • Liaises with the Group operating Process Dept to organise the agreed product trials and analises the results in order to submit a final proposition to the Line Manager & Marketing & Sales Director Brand.
  • Manages the packaging creation of the assigned products with the Graphic Designer and packaging agencies, under the lead of the Line Manager
  • Liaises with the local Category Management Dept  to adapt the on-packaging communication to the local standards and laws.
  • Supports the Line Manager to build and deploy the Brand books.
  • Drafts the annual Marketing plan of the assigned countries, in collaboration with the Line Manager and the Marketing & Sales Director.
  • Supports the local Category Management Dept  implementing the agreed consumer marketing strategies and action plans 
  • Facilitates the implementation of the editorial Plans in the assigned countries , curing the relationship between the Digital Marketing & Sales department and the local Marketing & Sales Dept 
  • Controls the orders and invoices of packaging agencies
  • Raises the Purchase Order and manages the administration flow of the media investments made in the assigned countries
  • Promotes a safety-bound corporate culture
  • Applies the Corporate Principles and Values 

Requirements for the application:

  • Master’s Degree in business
  • Minimum 3 year of proven experience in Marketing FMCG with Product Development responsibility
  • Excellent knowledge of Nielsen/IRI data and Consumer Panel
  • Microsoft Office skills (excellent knowledge of Excel / Power Point)
  • Fluent in English (C1 level)
  • Analytical mindset
  • Independent, with enthusiasm. Proven ability to own and drive projects forward 
  • Exceptional interpersonal skills and expertise in working closely with senior leaders in the company