Digital Marketing Manager

The Sofidel Group  

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 1,919 million Euros (2019) and a production capacity of over one million tonnes per year (1,308,000 tonnes in 2019). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement. 


To define group strategies in order to create awareness and promote online Group products and brands through the available digital channels.


  • Liaises with the digital team in order to develop, implement, improve and measure the digital strategy for all the Group business lines in all countries
  • Manages the development of web sites and coordinates the planning and execution of special projects for all business lines
  • Manages and updates the digital properties content, including SEO, their development and their integration with new features, also in partnership with external agencies
  • Analyses regularly the assigned digital KPIs creating detailed reports and implements improvement and optimization solutions
  • Guarantees digital campaigns are in line with assigned targets
  • Assists in the digital marketing planning
  • Supports the digital team in the scheduling and drafting of Newsletter
  • Manages relationship and coordinates activities with local and international external agencies and partners
  • Supports the e-commerce team in the definition of related marketing strategies
  • Manages and monitors the assigned budget
  • Participates actively in the Group digitalization process
  • Spreads enthusiasm in the Group on digital topics
  • Promotes a safety-focused corporate culture
  • Applies Company Principles and Values



  • Experience in the communication and in the brand building through Digital Marketing and Omnichannel Marketing.
  • Minimun 5 years of professional experience in modernly organized companies  preferably FMCG.
  • Knowledge and evaluation of new trends and opportunities in Digital.
  • Strong analytical thinking and experience in data analysis, specifically in digital media.
  • Proficient in English and Italian, any other language would be considered a plus.
  • Good Team Working skills as a close collaboration within Digital Marketing Team and e-Commerce Team will be required.
  • Good Relational skills for the project management with internal stakeholders, various lines of business and external agencies.
  • Self Starter, objective focussed, problem solver, together with priority setting and decision making skills.
  • Passion for Marketing and Communication of FMCG.