Digital Media Specialist
The Sofidel Group
Sofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production. With a presence in 12 European countries and 11 U.S. states, we employ over 9,000 people dedicated to innovation, sustainability, and inclusivity. Our products, including toilet paper, paper towels, and napkins, are available in more than 50 countries.
We proudly own well-known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private-label retailers. With the Papernet brand, we also cater to the "Away-from-Home" sector, ensuring quality solutions for businesses and public spaces.
Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life!
PURPOSE
To implement Group digital paid media strategies through digital publishers and media partners in order to reach digital marketing and communication objectives, promoting Group products and brands online.
MAIN RESPONSIBILITIES
- Liaises with the digital team in order to develop, implement, improve and measure digital paid media campaigns for all the Group business lines in all countries
- Liaises with Line of Business Marketing teams to ensure marketing objectives, brand equity and products USPs are met in the digital paid media campaigns
- Liaises with external agencies to implement the process of planning, approval, ad trafficking, monitoring and reporting of digital paid media campaigns.
- Sets up and optimizes digital paid media campaigns on every digital property and social platform
- Continuously improves Group digital paid media by capturing and analyzing the appropriate data/metrics, insights, best practices and innovations
- Analysis regularly the assigned digital media KPIs creating detailed reports and implements improvement and optimization solutions
- Guarantees that digital paid media campaigns are in line with assigned targets and budgets
- Assists in the digital media planning and in the media flow chart creation and updates
- Relates regularly with local and international media agencies, publishers and partners in Digital media and coordinates their activity
- Implements and monitors the assigned budget for digital media campaigns.
- Participates actively in the Group digitalization process
- Spreads enthusiasm in the Group on digital topics
REQUIREMENTS FOR THE POSITION
Must Have:
- Bachelor's degree in Economics or releted field
- Experience in Amazon Ads, Meta Ads and Google Ads
- Fluency in English (speaking and writing)
- Analytical skills and capability to master raw data
- Passion and enthusiasm in new technologies and innovations in the adtech/martech ecosystem
Nice to have:
- Experience in Google Analytics monitoring and analysis
- Knowledge of most common on-line media and tracking tools (e.g. Tag manager, Dv360, Data Studio)
- Data analysis and reporting
- Experience in similar role would be considered a plus
WHAT WE OFFER
- A full-time employment
- The chance to work in an international Group and a concrete opportunity for professional growth
- A dynamic environment based on teamwork
- Sofidel Language Learning Programme through innovative digital platform for you and one additional user, such as family member or friend.
