E-Commerce Specialist

Job Category: Digital

Location:

PORCARI, LUCCA, 55016

Date: 24 Mar 2026

The Sofidel Group

Sofidel, headquartered in Porcari (Lucca), is a global leader in tissue paper production. With a presence in 12 European countries and 11 U.S. states, we employ over 9,000 people dedicated to innovation, sustainability, and inclusivity. Our products, including toilet paper, paper towels, and napkins, are available in more than 50 countries.

We proudly own well-known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, while also producing for private-label retailers. With the Papernet brand, we also cater to the "Away-from-Home" sector, ensuring quality solutions for businesses and public spaces.

Wherever you are, Sofidel is there, bringing comfort, quality, and sustainability to everyday life!

PURPOSE

To implement Group e-Commerce strategies across all digital channels in line with the Global Brands and Communication guidelines.

MAIN RESPONSIBILITIES

Liaises with Line of Business Sales teams to propose e-Commerce objectives and to implement e-Commerce strategies consistent with overall Line of Business sales strategy.
Liaises with the digital team in order to create synergies among all digital activities.
Sets up and implements the international guidelines for managing the e-Commerce business strategies and online retail media
In collaboration with external agencies coordinates the process to ideate, test, implement, improve and measure Group e-Commerce activities
Liaises with external agencies to implement the execution of on line sales activities in Markeplaces, Pure Players, Brick&Click, New Businesses.
Monitors that e-Commerce targets are met maximizing volume, gross margin contribution and customers acquisition and retention
Proposes and monitors projects for attracting customers and encouraging sales on the web
Continuously improves e-Commerce strategy by capturing and analyzing the appropriate data/metrics, insights, best practices and innovations
Proposes KPI benchmarks for analytics and competitive analysis
Analyses regularly the assigned e-Commerce KPIs creating detailed reports and implements improvement and optimization solutions
Guarantees that e-Commerce activities are in line with assigned targets
Assists the line manager in the e-Commerce activities planning
Relates regularly with local and international external agencies and partners or e-Commerce technology solutions and coordinates their activity.
Implements and monitors the assigned budget for e-Commerce activities.
Assists in creation of training sessions on relevant e-commerce topics to the line of business sales department
Participates actively in the Group digitalization process
Spreads enthusiasm in the Group on digital topics

REQUIREMENTS FOR THE APPLICATION:

Bachelor or Master’s degree in Economics, Marketing and STEM
Excellent English Speaking and Writing
Good experience on Microsoft Office tools (especially Excel and Power Point)
Experience or knowledge of Amazon Vendor Central/Seller Central or any other marketplace platforms
Team‑oriented with strong communication and relational skills
Data‑driven mindset in analyzing KPIs and translating insights into strategies
Strong attitude for problem solving and flexibility to adapt to an ever-changing environment
Organizational and time-management skills with ability to handle priorities in autonomy
Proactive and curious mindset, focused on goal achievements

WHAT WE OFFER

A full-time employment
The chance to work in an international Group and a concrete opportunity for professional growth
A dynamic environment based on teamwork
Sofidel Language Learning Programme through innovative digital platform for you and one additional user, such as family member or friend.