Key Account Manager - Brand - Area North East

The Sofidel Group  

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 1,919 million Euros (2019) and a production capacity of over one million tonnes per year (1,308,000 tonnes in 2019). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To ensure management of assigned key clients, guaranteeing that turnover, price and promotional budget objectives are achieved.

To guarantee the strategic development of customer relationship and loyalty.


  • Ensures that the sales plans regarding assigned clients are implemented, applying the agreed sales strategies
  • Defines and agrees the promotional plans with the clients and ensures their implementation
  • Systematically verifies sales trends, identifies and performs the most appropriate corrective actions
  • Proposes product/client sales budget
  • Coordinates with Field Sales Managers for achieving predefined objectives
  • Collaborates in managing quarterly sales forecast
  • Promotes Company Principles and Values



  • Master's Degree in Economics with Marketing focus
  • Excellent knowledge of the English language
  • Ability to negotiate with the "pure players" of the E-commerce channel and with the E-retailers GDO
  • Commercial and sales experience
  • Digital skills for the sales channels' management
  • Ability to analyze the competition and the right channels to convey commercial information, to ensure the Company web visibility
  • Ability to work in synergy with the company's Digital Team to improve sales performance to ensure the right level of ROI
  • Ability to use Analytics tools to monitor the progress of marketing plan