Product Manager - AFH

The Sofidel Group  

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 2,173 million Euros (2020) and a production capacity of over one million tonnes per year (1,428,000 tonnes in 2020). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To organise operational marketing activities (promotion, advertising, communication, etc.) across a group of Products based on predefined plans.


  • Collaborates with Marketing Manager in the definition of product and communication plans for the managed products 
  • Gathers and elaborates market information (market trends, competitors, customers) to support decision making process
  • Constantly analyses product performances and proposes corrective actions
  • Supports the Marketing Manager in developing and implementing marketing activities aimed at achieving expected results in terms of volumes, market share and prices
  • Proposes product strategy and generates ideas relating new packaging design, new promotions, trade shows, in house shows etc.
  • Implements all authorised communication and promotional activities and monitors the result vs objectives
  • Collaborates with Marketing Manager to define annual marketing budget and to draft revisions
  • Guarantees the periodical monitoring of the marketing budget  
  • Guarantees that orders and invoices regarding marketing activities match
  • Supports Marketing & Sales Director in conveying marketing strategy and action plans to the Customers
  • Supports Vice President M&S – AFH and Marketing & Sales Director AFH on international tenders (online and offline)
  • Cooperates with sales force to define and implement Trade marketing activities
  • Collaborates to manage relationship with relevant stakeholders
  • Manages relationships with reference suppliers
  • Organises customer satisfaction activities
  • Promotes a safety-bound corporate culture
  • Applies Company Principles and Values



  • Bachelor's degree in economics
  • 3-5 years of experience with product management
  • Excellent verbal and written communication in English and good in German
  • Knowledge of SAP and office suite