Product Manager - Brand

The Sofidel Group  

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 12 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,000 employees, net sales of 1,919 million Euros (2019) and a production capacity of over one million tonnes per year (1,308,000 tonnes in 2019). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To implement the marketing activities supporting the growth of the assigned existing products and the innovations in line with the objectives.


  • Apply the Brand Value Proposition for implementing the right marketing strategies
  • Analyze the consumer and retail trends (market trends, competitors, consumers…) to feed the Marketing Plan and support the decision-making process.
  • Propose and implement brand & product activation to achieve the expected results in terms of volume, market share, penetration & loyalty 
  • Constantly analyze product quality in front of the Technical Sheets and the Unique Selling Proposition of the assigned products
  • Collaborate with Product Office to monitor the corrective actions
  • Implement the right actions ensuring effective collaboration with all suppliers & agencies (packaging creation, packaging printer, BTL agency, Digital agency….)
  • Closely collaborate with Digital Department for implementing the digital related activities 
  • Control the orders and invoices from external agencies
  • Guarantee the periodical monitoring of the marketing budget within the allocated budget
  • Manage the consumer complaints activities
  • Support Sales department in conveying consumer marketing strategies and action plans to the retailers
  • Promote a safety-bound corporate culture
  • Apply Company Principles and Values



  • Degree in Economics - Marketing
  • Good knowledge of the English language
  • Nice tu have previous experience in digital marketing
  • good experience in managing external marketing or digital agencies