Country Sales Manager

The Sofidel Group is one of the leading manufacturers of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, Ireland, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania and the USA – with more than 6,500 employees, net sales of 2,801 million Euros (2022) and a production capacity of over one million tonnes per year (1,440,000 tonnes in 2022). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, KittenSoft, Lycke, Nicky, Papernet. A member of the UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to reducing its impact on natural capital and maximising social benefits, setting as objective the creation of shared added value for all stakeholders. Sofidel’s greenhouse gas (GHG) emissions reduction targets to 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with reductions required to keep warming to well-below 2°C, in line with the goals of the Paris Agreement.


To guarantee that quantity, quality and economic objectives predefined by the Marketing & Sales Director are achieved.

To ensure Clients' development through the coordinated management of the activities performed by the Key Account Manager and the Field Sales Manager.


  • Proposes and defines sales objectives in terms of volume, turnover, prices and distribution, in agreement with the Marketing & Sales Director
  • Plans sales strategy implementation
  • Ensures coordination of the activities performed by the Key Account Manager and the Field Sales Manager when implementing sales and distribution strategy
  • Systematically verifies budget progress (focusing on sales, promotional and sales force costs)
  • Guarantees clients' development, coordinating sales agreements management
  • Optimizes the sales force activities (area coverage - planning and training/analysis)
  • Transfers and verifies company objectives and styles, his/her staff behaviour and the results of planned activities
  • Is responsible for the accuracy of the quarterly sales forecast entered into the system
  • Is responsible for his/her staff recruitment, professional growth, motivation and empowerment
  • Promotes a safety-focused corporate culture
  • Promotes Company Principles and Values


  • 8-10 years’ experience in sales in a senior managerial role in the FMCG retail sales in a fast-paced and performance-driven environment.
  • Experience of cooperation with international retail chains.
  • Outstanding ability to understand, analyze and implement a sales strategy and to drive sales performance metrics (margin, volume, turnover, prices/conditions and distribution) vs targets.
  • Solid skills and knowledge of sales negotiation techniques.
  • Proficiency in sales force mentoring, coaching and management.
  • Polish mother tongue and fluent English (written and spoken).
  • Minimum BA degree in business or a similar field.